Your clients will include Realtors, mortgage brokers, title companies, bankers, legal firms and any other commercial business that is in the habit of acknowledging their clients with gifts. You will also find special events will help increase your business, such as Valentine’s Day, Mother’s Day, Graduation and other such holidays.
Your marketing plan should include leads groups and a plan to develop great relationships with your Power Partners. To promote your business you will need to identify specific publications that will gain you the level of response that will make it worthwhile.
Your Power Partners will be those who supply your clients with services on a regular basis. Office supply providers, Photographers, Printers, Graphic Designers, Web Site Designers, Public Relations and Marketing Firms and all other entertainment related fields provide you the most referrals.
The conversations with these Power Partners should indicate your willingness to include them as you become aware of companies that need their services. It is important that you meet with these Power Partners in person the first time, then keep in touch with them weekly through email or phone conversations.
You will need to have excellent organizational and project planning skills and a computer to create a database, a tracking system and invoices. A professionally designed website is necessary and an outgoing personality is extremely important. You will also need to have reliable transportation.
Personality Type: Amiable, Driver, Expressive
Resources: I have discovered several websites, which were very detailed in regards to how to begin. I’ve listed a few that were the most helpful. www.homebusinesscenter.com/how_to_start/florist.htmlwww.powerhomebiz.com/vol50/florist.htmwww.superweddings.com/floralbiz.html Acquire a website name for $8.95/yr: http://www.godaddy.com/gdshop/default.asp
Total Start-Up Costs: Less than $500(includes business cards, website and phone)