Your marketing plan should include leads groups and a plan to develop great relationships with your Power Partners. To promote your business you will need to identify specific organizations that have members who would buy from you because they have gotten to know you. Human Resource, Graphic Arts, Media, Medical and Administrative organizations will yield you the most rapid return.
Your Power Partners will be those who supply your clients with services on a regular basis. Office Supply providers, Photographers, Graphic Designers, Web Site Designers, Public Relations and Marketing Firms as well as all other entertainment related fields will provide you the most referrals.
The conversations with these Power Partners should indicate your willingness to include them as you become aware of companies that need their services. It is important you meet with these Power Partners in person the first time, and then keep in touch with them weekly through email or phone conversations.
You will need to have excellent organizational and project planning skills, a computer to create a database, a tracking system and invoices. A professionally designed website is necessary and an outgoing personality is extremely important. You will also need to have reliable transportation.
Personality Type: Amiable, Driver, Expressive
Total Start Up Costs: Less than $500(includes business cards, website and phone)