Earrings

Income $75,000        $150,000

The range of income for the first year will be dependent upon how many shows you participate in and how many retail locations you serve. The difference in the amount you are able to earn will be due to the materials you use. You could also design a website and sell your products to people from all over the world.

Description

One should have a knack for making crafts in order to make this a viable business. You could make a variety of earrings with materials such as silver, crystal, clay, and glass beads, as well as recycled beads from old jewelry and charms. It will be easier for you if you stick to one or two sources for materials however. The inventory you need to acquire will be too costly if you try to use too many materials.

If you have never made earrings before, it is a good idea to attend several craft shows in order to find out what appeals to you. It will be easier to make earrings that you like yourself. Chances are if other crafters are making a particular type of jewelry, it sells. You might also want to take a class from an adult education center.

I was much more successful at selling to high-end women’s apparel stores than I was at craft shows. I was also successful at creating business relationships with women who sold women’s apparel independently.

Clients

Your clients will consist of upscale women’s clothing stores. You could also sell to beauty salons and if you choose to sell at craft fairs, your clients will include the walk by traffic.

Marketing Plan

If you decide to sell your products at craft shows, it is important you find out which shows, which are rated highest for traffic and amounts spent by that traffic. When I started selling at craft shows, there weren’t nearly as many resources available as there are today. Choose wisely as the entry fees are considerably expensive and you’ll want to make sure their traffic will yield a sufficient return.

Power Partners

Your Power Partners will consist of anyone who sells women’s apparel. This could include clothing, shoes, hats, and scarf accessories stores. You could also sell to beauty salons and spas.

The conversations with these Power Partners should indicate your willingness to include them as you become aware of clients who might need their services. It is important you meet with these Power Partners in person the first time, and then keep in touch with them weekly by email or by phone.

Requirements

You will need to acquire a large supply of beads, tools and other materials with which to create a large enough inventory, so that you are able to support yourself. You will also need display cases and a means with which to transport your products.

Resources:

I discovered several websites, which were very detailed in regards in how to begin. Here are a few of the ones which were the most helpful.

Acquiring a website name for $8.95/yr:

http://www.godaddy.com/gdshop/default.asp

Web hosting: www.hostgator.com

http://www.artscraftsshowbusiness.com/

http://www.geocities.com/SoHo/9555/earrings.htm

http://www.beadage.net/dropearrings/index.shtml

http://www.firemountaingems.com/

http://www.genbead.com/home2.htm

http://wire-sculpture.com/findings.php

Personality Type: Expressive, Amiable

Total Start Up Costs:            Less than $2,500

(includes business cards, tools, display units, a phone and advertising)

 

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