Telemarketing |

Marketing Plan

Your initial marketing approach could be as simple as joining a leads club and providing your service for their members. When you want to expand your services to include managing other telemarketers, call companies from your ideal client list until you locate an ample number of clients with which to work. You will probably need to replenish 25% of your client base each month, so your client search will be on going.

Power Partners

Your Power Partners will be those who supply your clients with services on a regular basis. They will be Accounting firms, Bankers, Printers, Web Site Designers, Public Relations and Marketing firms.

The conversations with these Power Partners should indicate your willingness to include them as you become aware of companies that need their services. It is important that you meet with these Power Partners in person the first time, then keep in touch with them weekly through email or phone conversations.

Requirements

You will need to have excellent organizational and project planning skills, a computer to create a database, a tracking system and invoices as well as being extremely disciplined. You’ll need a professional website, an outgoing personality is extremely important. You will also need to have reliable transportation.

Personality Type: Amiable, Driver, Expressive

Total Start Up Costs: Less than $500(includes business cards, website and phone)

Income $30,000 $60,000

The range of income for the first year will depend upon the bonus structure that you negotiate. For example, you could charge between $10-20 an hour. The lower the hourly rate, the higher you will be able to negotiate the bonuses. I pay telemarketers $10 an hour and a $50 bonus for each new client. The telemarketer averages $60 an hour and they typically work 20 hours a week to earn $60,000.

You could also expand your endeavors to the point of locating clients and managing other telemarketers and split the bonuses. This would give you an unlimited income and eliminate the need for you to make the calls yourself.

Description

Most professional business owners find new clients through telemarketing. Most business owners have great intentions each month to call 200 prospects, but rarely manage 50 dials. They get busy with the details of running their business.

You could offer a customized program where a minimum number of calls are guaranteed and that would provide the client with a list of interested prospects on a daily or weekly basis. The bonus structure could be for appointments set or for actual closed business.

Clients

Your clients will consist of professionals such as CPAs, Bankers, Printers, Merchant Services, Caterers, Business Brokers, Insurance companies, as well as, just about any business-to-business service provider or product manufacturer.