Deck Refinishing

Marketing Plan

Create door knockers, postcards and flyers that will state clearly what services you provide. Put an ad in the local “rag sheets,” such as Penny Savers or the Classified Flea Market.   Identify new track home developments. Typically once you do one deck, your satisfied clients will promote you to their neighbors.

Look for homes that have been recently listed for sale. The owner will want to make the house look it’s best in order to sell it more rapidly. You can help them increase the value of their home.

Most grocery stores have bulletin boards where you can post your services. If you belong to a church, look to see if they have a bulletin board for members to post their services.

Power Partners

Your Power Partners will consist of Realtors, Landscapers, Gardeners, Painters, Fencers, Blacktop Pavers, Brick Layers, Tile Setters, Patio Designers, Roofers and Window Replacement specialists.

The conversations with these Power Partners should indicate your willingness to provide them with referrals, as you become aware of clients who need their services. It is important you meet with these Power Partners in person the first time, and then keep in touch with them weekly by email or by phone conversations.


If you haven’t had experience with deck refinishing offer to work for a company at below average wages in order to gain some experience. You should try to locate a company far enough away from where you will operate your business, so that they won’t feel threatened by your becoming their competitor. You will need to have a contractor’s license, sanders, saws and a variety of other tools. You will also need to have reliable transportation.

Personality Type: Expressive, Amiable

Certification: Although this is not a legal certification, the liability for mishaps is extensive. It is suggested that you get trained by the experts, as well as carrying a large liability policy.

Total Start Up Costs: Less than $1500(includes business cards, tools, phone and advertising)