Fireplace Insert Installations

Income $50,000    $150,000

The range of income for the first year will depend upon how much work you want to do. The fee is  usually based upon hourly charges. The range is generally $35-75 for a typical complete installation. Of course there will be overtime charges for late hours, weekends and rush charges.


Most fireplace insert stores do not include installation services but will provide a referral service. You might decide to offer delivery services as well. You will need to know how to install gas lines properly and how to create the best draft method to utilize the optimum in energy conservation.


Your clients will consist of upscale homeowners and businesses. You will obtain most of your clients from the fireplace insert stores directly. You might also obtain referrals from people in the construction industry.

Marketing Plan

You should market yourself to fireplace insert stores and homeowners. You might also place an ad in local rag sheets such as the Penny Savers and neighborhood classified listings. It will provide a good return for you. It is a good idea to develop relationships with construction companies who specialize in remodeling projects.

Power Partners

Your Power Partners will consist of business owners who sell to homeowners who can provide you with personal introductions to the people with whom they deal.

They will consist of interior decorators, general contractors, cabinetmakers, painters, handymen, tile and carpet installers.

The conversations with these Power Partners should indicate your willingness to include them as you become aware of clients who need their services. It is important you meet with these Power Partners in person the first time, and then keep in touch with them weekly by email or by phone.


You will most likely need a truck large enough with which to haul the fireplace inserts. You’ll also need the typical construction tools. Most importantly you will need to obtain your contractor’s license so you will be covered by liability insurance.


I discovered several websites, which were very detailed in regards to how to get started. Here are two websites that were the most helpful:



Personality Type: Expressive, Amiable

Total Start Up Costs:            Less than $2,000

(includes business cards, tools, phone and advertising)